When you also consider that even using the word “ video” in an email subject line tends to boost click through rates by as much as 65%, you’re looking at a technique that you literally can’t afford to ignore any longer. Likewise, 73% of surveyed B2B marketers said that video positively impacts their marketing ROI in ways that are difficult to replicate elsewhere. In many ways, video is the most powerful weapon in your arsenal – especially when you consider that you’ll be connecting with most of your target audience on a mobile device like an iPhone and mobile users can’t seem to get enough video content to begin with.Ī study by Buffer estimates that in terms of social channels like Facebook, a video usually receives about 135% more organic reach than a comparable photo. To say that video is something you should be relying on in your modern day marketing campaigns is something of an understatement.
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